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SARFT said that TV shopping channels will be banned without approval

SARFT recently issued a notice requiring radio, film and television administrative departments at all levels to comply with the "opinions of SARFT on the construction and management of TV shopping channels" (hereinafter referred to as the "opinions"). The opinions points out that it is strictly forbidden to set up TV shopping channels and broadcast TV shopping programs without authorization. Without the approval of SARFT, no institution shall set up TV shopping channels, adjust the program setting scope of existing TV channels, set up TV shopping channels in disguise, and expand the coverage. From January 10, 2010, except for approved TV shopping channels and recorded special shopping hours, other analog, digital and paid channels are not allowed to broadcast TV shopping programs

the opinions points out that radio, film and television administrative departments and broadcasting institutions at all levels should fully understand the significance of developing TV shopping, further strengthen the awareness of development, service and service, attach great importance to the channel construction and management of TV shopping, earnestly perform their management responsibilities, and effectively solve the problems of unscientific resource allocation, weak and scattered subjects, lack of business integrity Low credibility is the main problem that affects and restricts the development of TV shopping, so as to ensure the scientific, coordinated and sustainable development of TV shopping

the opinions points out that qualified TV broadcasting institutions can adjust and set up a set of shopping channels from the existing self run channels (except satellite, comprehensive, science and education, education, agriculture, children's, animation, public, national language, international channels)

on the premise of strictly controlling the total amount, TV broadcasting institutions with a small number of channels, great difficulty in adjustment, and the digital transformation of local cable network has been basically completed can set up a set of cable digital TV shopping channels if they meet the conditions

TV broadcasting institutions that have opened cable digital pay TV shopping channels shall not adjust the opening of shopping channels or add new digital shopping channels. However, with the approval of SARFT, the cable digital pay TV shopping channel can be changed to the cable digital TV shopping channel

the establishment of cable digital pay TV shopping channels will no longer be approved

the opinions clearly stipulates the conditions that should be met for the establishment of TV shopping channels:

comply with the provisions of the regulations on the administration of radio and television and the measures for the administration of the examination and approval of radio and television stations

the local population is large, the consumer market is large, and the strength of institutions is strong

the channel positioning is clear, with perfect development planning and implementation plan including Internet shopping

it has a complete program review and product quality assurance system

have necessary operation and management professionals

it has a sound construction scheme for commodity development, program editing and broadcasting, information management, logistics distribution, call center, after-sales service and other systems

the self owned start-up capital of shopping channels broadcast nationwide shall not be less than 100million yuan, that broadcast in provincial administrative regions shall not be less than 50million yuan, and that broadcast in municipal and prefecture administrative regions shall not be less than 30million yuan. The start-up capital must be contributed in cash, and shall not be discounted by intangible assets, physical objects or venues

the opinion points out that we should encourage joint, cooperative and differentiated development. TV broadcasting institutions can jointly set up shopping channels, use the same channel name and call sign, share goods, information, logistics, settlement and other resources, cooperate and share by agreement; Shopping channels with excellent performance can export funds, teams, technology, management, etc., and participate in other shopping channels; Shopping channels with standardized management, high service quality and good business efficiency can gradually expand their coverage

encourage TV broadcasting institutions to set up shopping channels of specific business types, enrich TV shopping goods and services, and explore differentiated development paths. Encourage shopping frequency 2 The broadcasting organization of the hydraulic oil duct and its holding shopping enterprises should be replaced regularly, and new media shopping methods such as network radio and television, mobile multimedia broadcasting (CMMB), television, IP television, interactive on demand should be actively developed

TV broadcasting institutions that have not opened shopping channels can open special shopping periods. In order to stabilize the operation, expand the market share of TV shopping and improve the level of large-scale development, TV broadcasting institutions that do not set up shopping channels can choose to set up a special shopping period (except 19:: 00) with a length of no more than 5 hours in one set of existing self run channels (except comprehensive, scientific and educational, educational, children's, animation, agriculture and international channels), and continuously broadcast a set of programs of approved TV shopping channels. TV broadcasting institutions approved to set up cable digital shopping channels can also set up special shopping periods as a transition in accordance with the above requirements during the digital conversion of local cable networks

the opinions points out that the existing channels adjust the shopping channels, Can continue through wired analog and digital networks "This kind of combination can be used to create a new visual and tactile component feature transmission for thermoplastic composites in a single process step; wired digital shopping channels should be transmitted through wired digital networks to promote the digital conversion of wired networks. Wired network institutions should strive to increase the number of incoming transmission of shopping channels, and the transmission cost should be open, fair, scientific and reasonable, which is conducive to stable operation and promote the development of competition.

broadcasting institutions On the premise of strictly mastering the ownership of shopping channels and the right to program, review and broadcast, the shopping channels can be stripped of their commercial businesses such as commodity development, program production, information management, call center, logistics distribution and after-sales service, and set up a shopping business enterprise controlled by broadcasting institutions with qualified state-owned and private institutions, including call center, logistics distribution, after-sales service and other businesses, It can also be entrusted to professional institutions by contract

strictly implement the approval procedures as required by the opinions. The adjustment, joint operation, new shopping channels and change of the coverage of shopping channels by broadcasting institutions must be applied to the local radio, film and television departments at the same level in accordance with the administrative measures for the examination and approval of radio and television stations and the requirements of this opinion, reported level by level, and implemented after the approval and consent of the State Administration of radio, film and television. If a cable digital pay TV shopping channel is changed to a cable digital TV shopping channel, it must also be submitted for approval level by level in accordance with the above procedures. For joint establishment of shopping channels, all parties shall sign a cooperation agreement, which shall be reported by the local radio, film and television administration department at the same level to the provincial radio, film and television administration department for examination and approval, and then submitted by one of the broadcasting institutions for approval according to the prescribed procedures

broadcasting institutions must sign a cooperation agreement with shopping channels and their shopping enterprises to set up special shopping periods, which shall be reported to the State Administration of radio, film and television for the record after being reviewed and approved level by level by the local radio, film and television administrative department at the same level and the provincial radio, film and television administrative department. In order to ensure that the oil supply pressure is adjustable and the flow is stable, the contents of the case include the broadcast channel name, time schedule, program source, business unit, cooperation period, cooperation agreement, etc

the opinions requires that it is strictly prohibited to open TV shopping channels and broadcast TV shopping programs without authorization. Without the approval of SARFT, no institution shall set up TV shopping channels, adjust the program setting scope of existing TV channels, set up TV shopping channels in disguise, and expand the coverage. Cable network institutions shall not set up TV shopping channels and programs in the name of video on demand, information services, TV guides, etc., nor transmit TV shopping channels that are not approved and beyond the scope of coverage

from January 10, 2010, except for approved TV shopping channels and recorded special shopping hours, other analog, digital and paid channels are not allowed to broadcast TV shopping programs

the opinions requires strict review to ensure the correct orientation and healthy content of shopping programs. Broadcasting institutions should improve the censorship system and earnestly perform the responsibility of program censorship. Shopping programs broadcast on TV shopping channels and special shopping periods must comply with national laws and regulations and reflect good cultural taste and style

shopping programs broadcast on TV shopping channels and special shopping periods should strictly follow the requirements of the notice of the State Administration of radio, film and television on strengthening the management of TV shopping short film advertisements and home shopping programs, truly introduce and display the goods sold, and avoid false and exaggerated publicity. Shopping channels and special shopping hours shall not broadcast advertisements (including TV shopping short film advertisements). When a shopping program is broadcast during the recorded special shopping period, the words "shopping" expressed by Xie Ying in her speech must be marked on the upper right corner of the screen. The special shopping period is not included in the advertising time, and the channel where it is located shall no longer broadcast shopping video advertisements

strictly control the management dominance of TV shopping. In social cooperation, broadcasting institutions shall not take the resources of shopping channels as shares or conditions for cooperation, and shall not rent or transfer shopping channels in disguised form by charging program review fees, broadcasting fees and channel occupancy fees. Social cooperative institutions may participate in the operation and management of shopping enterprises, but shall not intervene in the channel editing and broadcasting business

the opinions requires that a consumer protection system be established and improved. Broadcasting institutions that set up TV shopping channels should strengthen the management of the shopping enterprises they hold, require shopping enterprises to improve market awareness, strengthen services, and take effective measures to protect the rights and interests of TV shopping consumers. Shopping enterprises should make a commitment that consumers can return goods within a certain period of time after receiving TV sales goods, and goods with quality problems can be returned and exchanged unconditionally. If losses are caused to consumers, they should bear the legal liabilities according to law

the goods and services sold during the special shopping period shall be operated by the shopping enterprise of the contracted TV shopping channel and bear the corresponding laws. China